For product brands on Shopify and QuickBooks

Know where your money goes, and where to put it next.

Hull reads every supplier, freight and customs bill, files each charge against the right product across hundreds of SKUs, and answers your questions with the source attached. Then it helps you decide how much to put into inventory and marketing.

Read-only. Hull never changes your books or your store.

Batch HY26081-EBC
Aera Wireless Earbuds — Charcoal · 200 units
11 lines sorted from 3 bills
Supplier
Shenzhen Huayin
HY-INV-26081 · $20,120
Freight
Pacific Bridge Logistics
PBL-123302 · $3,380
Customs
Cascadia Customs
CCB-45120 · $1,769.50
Each line lands on the batch it paid for
Goods
$42.29 /unit
2 lines · $8,458.07
Freight
$5.45 /unit
4 lines · $1,090.32
Customs
$3.73 /unit
5 lines · $745.42
Landed cost per unitWhat it took to get one on your shelf
$51.47
Freight split by units (200 of 620). Duty split by value (42%).See the real screens ↓
Works withQuickBooksShopifyMeta Ads and Google Ads and Ramp and Mercury, being built
How it works

You drop in the bills. Hull does the filing.

Every supplier invoice, freight bill and customs entry is read line by line and filed against the right product and batch, across hundreds of SKUs. When you need to know something, the answer is already there, with the page it came from a click away.

01Bills

Drop in whatever arrives.

Supplier invoices, freight, customs entries, 3PL statements and lab tests. PDF, spreadsheet or photo, in whatever language the supplier writes in.

  • Read line by line and shown beside the original page
  • Ask about any bill in plain English
  • Nothing is saved until you approve it
Hull's bill page: a Spanish-language factura for Nimbus desk lamps from Iluminación Ortega in Mexico on the left, and the three line items Hull read from it on the right, each tagged with its product code and cost category, with the freight charge landed on both lamps.
02Products

Filed to the right product and batch.

Each charge is matched to its product by name or by code, and freight and duty are spread across the batches a shipment carried. Hundreds of SKUs stay grouped into families, with no spreadsheet to keep up.

Hull's batch table for Aera Wireless Earbuds: batch HY26081-EBC with 200 units, $8,400 of goods, $1,893.81 of freight, customs and packaging applied, and a landed cost of $51.4691 per unit, with each allocated charge listed underneath.
03Unit economics

Know what each sale costs, and what it can afford.

Goods, freight, customs and packaging per unit, every figure traced to its bill line. Next, with Meta Ads and Google Ads connected: how much you can spend to win a customer, and where to set your prices.

Hull's cost breakdown for one unit: goods $42.29, freight $5.47, customs $3.73, landed cost $51.49, with the goods branch opened to show the two receipts it came from.

Screens are from the Hull app, showing Northlight Goods, a demo company with made-up bills.

Stay ahead

Stay compliant, stocked and on budget.

Hull keeps every certification tied to the product it covers, turns lead times and sales into a buying plan, and shows what you can afford before you commit to an order or an ad budget.

Compliance

Certifications stay with the product.

See which approvals are current, which batches passed, and what each test cost, with the certificate and the lab's bill a click away.

Hull's compliance view for Aera Wireless Earbuds: CE/RED, FCC Part 15 and UN 38.3 all current, with the CE certificate on file and the $1,960 test bill from Meridian Test Labs that paid for it.
Buying plan

Know what to order, and when the money leaves.

Hull turns your lead times, order minimums and payment terms into a buying plan across every product line, and flags the ones that will run short before the next delivery.

Hull's buying plan: place a $30,896 order for Aera Wireless Earbuds in August 2026, 600 units arriving in October, with a table of product lines, terms, orders, units and spend, and two products flagged as two months short.
Budgets

Spend on growth without running short on cash.

A forecast started from your QuickBooks history and Shopify sales. Try a bigger ad budget or an earlier order and see what happens to cash before you commit.

  • Tells you if cash dips below the floor you set
  • Says plainly where the forecast is thin
  • Downloads as an Excel model with working formulas
Hull's projections overview: a green 'No financing gap' note saying projected cash stays above a $20,000 floor with its lowest point of $82,807 in November 2026, above an income statement by fiscal year.
Why trust it

Every number shows its work.

Read-only

Hull reads QuickBooks and Shopify. It never edits your books, products, orders or settings.

Traced to the source

Click a figure and you land on the bill line, order or record it came from.

You approve what's saved

AI reads the paperwork and drafts it. A person decides what becomes a record.

It asks instead of guessing

When a charge could belong in two places, Hull asks one plain question and remembers the answer.

Stop estimating.
Know your business
down to the last bill.

Right now the answers are scattered across your books, your store, supplier PDFs and a spreadsheet you rebuild every month. Hull puts them in one place, filed against your products, so you can stop piecing it together.